Here are the Rules of Thumb you can use:
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1. Never use e-mail for advertising with one, and only one, exception: when you have a clear "opt-in" event.
2. When advertising with e-mail in an "opt-in" situation, always supply a working "opt-out" mechanism.
3. Never annoy anyone with any kind of e-mail.
4. Never mislead anyone (in either the opt-in process or in the e-mail subject header).
Now we will discuss each rule of thumb in turn.
Money Icons
1. Never use e-mail for advertising with one, and only one, exception: when you have a clear "opt-in" event.
2. When advertising with e-mail in an "opt-in" situation, always supply a working "opt-out" mechanism.
3. Never annoy anyone with any kind of e-mail.
4. Never mislead anyone (in either the opt-in process or in the e-mail subject header).
Now we will discuss each rule of thumb in turn.
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