In a "bricks-and-mortar" store, customers can get up close and personal with the product, and as a result, can picture themselves actually using it. They'll feel good about making the purchase, because they'll be confident that the product will perform as promised.
Online, you don't have the luxury of placing your product in your visitors' hands, but you can do the next best thing, by including a detailed, quality image of each product you sell. This is particularly important if you're selling something that's delivered electronically, like an eBook, as it makes the product seem more tangible.
And a recent report by Marketing Sherpa concluded that a product shot got as much attention as any other element on the page... and in many cases, it got MORE!
But don't go overboard with your product images! One strong product image is typically more successful than multiple images that feature the product from every conceivable angle.Your visitors will stay more focused on the purchase if they're not bombarded by a series of different images at once -- even if those images are related.
And make sure that the surrounding text is still as easy to read as possible, by placing your images to the left of any corresponding copy. The typical online reader will struggle to read text that's displayed to the left of the image.Include Pictures of "Real People" With Your Testimonials Everyone knows by now the value of including testimonials from satisfied customers on websites, but far fewer people actually include images of happy customers on their sites.
So make sure that, whenever possible, you include a picture of your happy buyers. And while we stress using good quality images on your site, here's where you have a bit of leeway. That's because studies have shown that a basic "snapshot" of a person can be more persuasive and powerful than a fancy, studio-produced head shot.
People tend to view these more casual images as more "real," and therefore more credible.
If You Sell a Service, Include an Image of Your Main Product: YOU!
If you're using your website to collect leads for your service-based business, don't be shy about including an image of yourself (and your team, if applicable).As above, the rule of "real people" applies...
Don't sweat it if you don't have an 8 x 10 glamour shot you can include with your copy. A more casual -- even "amateur" -- photo will actually add to your credibility (and you'll save some money on a fancy photographer, too!).
Ready To Add Some Images? Follow These Simple Guidelines To Maximize Their Impact If you're ready to add some images to your website -- or you'd like to make your existing images pull their weight -- there are some simple tricks you can use that will take just a few seconds, and will help you make the most of every picture.
Online, you don't have the luxury of placing your product in your visitors' hands, but you can do the next best thing, by including a detailed, quality image of each product you sell. This is particularly important if you're selling something that's delivered electronically, like an eBook, as it makes the product seem more tangible.
And a recent report by Marketing Sherpa concluded that a product shot got as much attention as any other element on the page... and in many cases, it got MORE!
But don't go overboard with your product images! One strong product image is typically more successful than multiple images that feature the product from every conceivable angle.Your visitors will stay more focused on the purchase if they're not bombarded by a series of different images at once -- even if those images are related.
And make sure that the surrounding text is still as easy to read as possible, by placing your images to the left of any corresponding copy. The typical online reader will struggle to read text that's displayed to the left of the image.Include Pictures of "Real People" With Your Testimonials Everyone knows by now the value of including testimonials from satisfied customers on websites, but far fewer people actually include images of happy customers on their sites.
So make sure that, whenever possible, you include a picture of your happy buyers. And while we stress using good quality images on your site, here's where you have a bit of leeway. That's because studies have shown that a basic "snapshot" of a person can be more persuasive and powerful than a fancy, studio-produced head shot.
People tend to view these more casual images as more "real," and therefore more credible.
If You Sell a Service, Include an Image of Your Main Product: YOU!
If you're using your website to collect leads for your service-based business, don't be shy about including an image of yourself (and your team, if applicable).As above, the rule of "real people" applies...
Don't sweat it if you don't have an 8 x 10 glamour shot you can include with your copy. A more casual -- even "amateur" -- photo will actually add to your credibility (and you'll save some money on a fancy photographer, too!).
Ready To Add Some Images? Follow These Simple Guidelines To Maximize Their Impact If you're ready to add some images to your website -- or you'd like to make your existing images pull their weight -- there are some simple tricks you can use that will take just a few seconds, and will help you make the most of every picture.
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