The Internet is a visual medium, so it makes sense to load your website with lots of colorful and entertaining images, right?
Think again!
Posting a raft of pictures and other graphics on your site can actually HURT your sales, because they distract your visitors from the single most important thing you want them to do: buy something!
In fact, an image-heavy website is pretty much a GUARANTEE that your visitors will spend a lot more time looking at the pretty pictures, and a lot less time reading the salescopy.
And let's face it... it's the words, not the pictures, that close the sale.
As well, without a single strong focal point on your site, a user's eyes will roam 'round and 'round the page, looking for something -- anything -- to latch onto.
And not finding anything in particular to draw their attention among all of those competing images, they'll often feel disoriented, and subsequently leave your site.
Now that's not to say that you shouldn't use images on your website at all. You'll definitely want to include some quality pictures, but make sure each one serves a particular purpose.And what would that purpose be?
Well, each image or graphic should contribute to your sales process, by highlighting important passages in the copy, illustrating the main benefits of your product, or leading your visitors through your site.
At the same time, adding interesting images will actually reduce your bounce rate (visitors who leave your site without looking at ANY other page than the one they landed on). So before you jump in and upload your favorite pictures of your dog dressed in goggles (don't laugh -- we've seen it!) here's what you need to know about effectively using images on your website or landing page to increase your conversions.
Think again!
Posting a raft of pictures and other graphics on your site can actually HURT your sales, because they distract your visitors from the single most important thing you want them to do: buy something!
In fact, an image-heavy website is pretty much a GUARANTEE that your visitors will spend a lot more time looking at the pretty pictures, and a lot less time reading the salescopy.
And let's face it... it's the words, not the pictures, that close the sale.
As well, without a single strong focal point on your site, a user's eyes will roam 'round and 'round the page, looking for something -- anything -- to latch onto.
And not finding anything in particular to draw their attention among all of those competing images, they'll often feel disoriented, and subsequently leave your site.
Now that's not to say that you shouldn't use images on your website at all. You'll definitely want to include some quality pictures, but make sure each one serves a particular purpose.And what would that purpose be?
Well, each image or graphic should contribute to your sales process, by highlighting important passages in the copy, illustrating the main benefits of your product, or leading your visitors through your site.
At the same time, adding interesting images will actually reduce your bounce rate (visitors who leave your site without looking at ANY other page than the one they landed on). So before you jump in and upload your favorite pictures of your dog dressed in goggles (don't laugh -- we've seen it!) here's what you need to know about effectively using images on your website or landing page to increase your conversions.
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